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Portal Marketing

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Untuk lengkapnya silakan klik saja www.marketing.co.id -> Portal Lengkap Dunia Marketing

Salam Marketer
Tim Portal Marketing.co.id

8 Ways To Recruit Startup Talent Using Social Media

Scott Gerber is a serial entrepreneur, internationally syndicated columnist and TV host, and the founder of theYoung Entrepreneur Council. He is also an active angel investor and author of the book Never Get a “Real” Job. He has been featured in The New York Times, The Wall Street Journal, TIME, CNN, Reuters, Mashable, CBS Evening News, MSNBC, US News & World Report, Fox News, Inc. and Entrepreneur.

The hardest part of growing a blossoming startup beyond infancy is recruiting talent. The right team can take your venture to new heights whereas the wrong one can push it off a cliff.

Even though we are in a “employer’s” market, traditional recruitment channels, such as recruitment firms, may prove too expensive for fledgling businesses. Startups should consider using social media as a recruitment tool.

When executed properly, social media offers recruiting managers a larger applicant pool, more access to information that will enable them to better pre-screen and filter candidates and, most importantly, a more direct line of communication to the potential hires themselves.

It is important to avoid missteps. Spamming people will get your business nowhere fast. It’s a tricky balancing act but by being respectful, honest and human, your next big hire might just come from Facebook, Twitter orLinkedIn.

I asked a group of successful young entrepreneurs about the best ways to use social media to recruit top notch startup talent. Here’s what they had to say:

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1. Achieve Expert Status

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Use social media to help build a strong brand and then let the top talent come to you. The ideal situation is to have others wanting to work with you, whatever the conditions, so by simply being great at what you do and building your brand around that, you shouldn’t have any trouble drawing in top talent (then make them happy they contacted you!).

—Colin Wright, Exile Lifestyle

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2. Tweet with Hashtags

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When promoting any new openings at your startup, tweet out with special hashtags for #hiring, #startupjobs and whatever industry or trade you’re hiring from to get the attention of the right candidates.

—Danny Wong, Blank Label Group, Inc.

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3. Twitter Is Your Best Friend

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Scout for startup talent using Twitter search with hashtags and terms relevant to your industry. Compile a list of potential candidates and evaluate their Twitter activity by looking at their number of followers as well as the quality of their tweets. Use Follower Wonk‘s “Compare whom they follow” to compare candidates with industry leaders and look at shared connections and “Wonk Score”.

—Andrew Saladino, RTA Kitchen Cabinets

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4. Pick the Folks You Want

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When you’re still early in the startup process, you have to make sure that you’ve got the right team. That means knowing as much as possible before even suggesting that you’re looking … social media makes it easy to find out all sorts of [information].

—Thursday Bram, Hyper Modern Consulting

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5. Have a Contest

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Choose an important trait you’re looking for and host a contest via social media. Get creative with submissions and guidelines. Share the contest with influencers and hubs and invite them to send talent your way.

—Lisa Nicole Bell, Inspired Life Media Group

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6. Get a Referral

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Referrals are the lifeblood of many a business. It works the same when it comes to recruitment via social media. Ask your Twitter, Facebook and LinkedIn contacts for solid leads for the new position in your company. By having someone come pre-qualified, you end up with (usually) a better candidate and someone whom you can trust.

—Erin Blaskie, BSETC

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7. Listen, Converse and Engage

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Besides LinkedIn being amazing for recruiting startup talent, I’d say monitoring job trends on Twitter and keeping your job board updated is also a great pull strategy. If you have a current job board and are sending your opportunities through your social media channels, then your message will be heard and re-posted in all the right areas.

Ryan Holmes, HootSuite

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8. YouTube Your Vision

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You have to get people to believe in your story. Especially when you’re in startup mode. So record a short video where you describe your vision, progress and motivations. Help prospective talent connect with your deeper story. What’s the next chapter they can help to create? Share that video across social media.

—Michael Margolis, Get Storied

Source : http://mashable.com/2011/07/24/recruit-startup-talent-social-media/

7-secret-behaviors-of-social-media-users

http://www.businessinsider.com/the-7-secret-behaviors-of-social-media-users-2011-1?op=1

HOW TO: Unify Your SEO & SEM Strategies

Matt Lawson is the vice president of marketing at Marin Software, the largest paid search management provider.
For years, advertisers have run their search engine marketing (SEM) and search engine optimization (SEO) programs separately. The SEM team would focus on bidding, campaign analytics and the complex science of managing millions of keyword buys to drive maximum conversion. The SEO team lived in a world of internal and external linking, and optimizing pages to maximize reach and relevance in organic search engine results.
But today, more marketers are realizing SEM and SEO are not separate disciplines. Instead, they are two sides of the same coin — complementary programs that, when managed correctly, can benefit each other to increase conversion rates and share of voice. Insights gained when buying pay per click (PPC) keyword ads can positively impact SEO creative initiatives, while natural search queries and clickpath data can, and should, influence keyword bidding.
But how do you more closely integrate the “bid kids” with the “white hats”? How can SEM and SEO teams work together to improve results on their respective programs, increase return on search marketing investment and drive a lasting lift in conversion across the board?
Here are three practical steps every marketer can take to begin this integration.

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1. Identify Overlap

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The first step in combining SEO and SEM programs is to identify where the programs overlap, where they don’t and where they should. Paid search advertising programs cannot be successful without top-ranking natural search results and vice versa, so you need to use your search management platform or web analytics tools to identify which keywords are performing well on both sides of the table, and see which ones are “lone wolves” driving only PPC or organic search traffic.
When SEO and SEM teams are operating independently, there are often high-volume keyword terms that drive traffic from only one of the two search channels, either paid search or natural search. When you find these terms, you can better optimize them. For example, if you have a term for which traffic is only driven through paid search clicks, there is opportunity to focus SEO efforts on obtaining organic ranking on these terms. Conversely, if your organization is generating revenue from organic search terms that don’t match any of the keywords in your paid search program, there is probably some incremental revenue you can capture with paid keyword expansion.
It would be impossible to compare organic and paid search coverage on each of the millions of search terms that are driving traffic to your site with even the best analytics tools. As with all analysis on large data sets, it is important to take a management-by-exception approach. Start by identifying the high-volume and top-converting search queries in each channel. Once you have filtered to find the most impactful search queries, the next step is to evaluate how they perform.

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2. Measure the Paid Click Percentage

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Measuring the click-share of each channel is a better way to find coverage holes and overlap than trying to compare the number of impressions, clicks and conversions that each channel is driving. Depending on the type of tracking system you use, there are a variety of ways to get this metric. To keep it generic: Match raw query search terms across paid and organic results, sum the total clicks, then calculate the paid clicks as a percentage of that total.
This single metric, called “Paid Click Percentage,” makes it easy for advertisers to quickly identify holes in either paid or organic search coverage. For example, you can look at paid click percentages greater than 75% to quickly identify key revenue-driving terms for your paid search program that are receiving fewer clicks from organic search results. Because searchers are more inclined to click on organic results instead of ads, you know that a term with zero organic clicks must not be resulting in first-page organic results.
Sorting these terms by paid search revenue impact will give the organic search team a ranked list of queries (and landing pages) to optimize against, allowing them to more efficiently prioritize SEO projects.
After you address this, you can use the same report to identify keywords that should be added or refined in your paid search campaigns.


Source : http://mashable.com/2011/06/27/seo-sem-tips/

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3. Refine, Review, Repeat

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When paid and organic search channels work together, marketers get maximum revenue from both programs. Identifying holes in paid and organic search campaigns using the method described above should help improve overall performance, but remember: It is not a one-time project.
Websites and advertising programs are continually changing. This analysis should be done on a regular basis. If your organization is large enough to have disparate paid and organic search teams, set up a regular meeting between both teams to ensure your SEM and SEO programs are friends, not distant relations.

9-ways-to-create-an-engaging-easy-and-affordable-content-strategy

Klik This Site : http://www.slideshare.net/FashionsCollective/9-ways-to-create-an-engaging-easy-and-affordable-content-strategy-8142720

Menentukan Bisnis Anda Di Facebook Places

Sarah Kessler, Mashable3 Comments

 
 
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22 Juni 2011

Tempat Facebook dasarnya bebas kata-dari mulut ke mulut untuk bisnis Anda. Ketika pelanggan check-in, otomatis mereka akan memberitahu teman-teman Facebook mereka tentang hal itu. Jika Anda menjalankan bisnis kecil dengan pintu masuk jalan, ada kesempatan baik bahwa itu sudah menjadi bagian dari Facebook Tempat -dengan atau tanpa masukan Anda.

Dengan mengklaim Page Anda, Anda memiliki kesempatan untuk menyesuaikan bahwa iklan gratis. Hal ini juga membuat mudah untuk membeli membayar-per-klik iklan untuk halaman Tempat Anda.

Berikut adalah cara untuk memulai.

1. Tambahkan bisnis Anda ke Facebook Places

Buka aplikasi Facebook pada ponsel Anda. Tergantung pada perangkat yang Anda miliki, Anda juga akan memukul "Places" atau "Check In" pada layar rumah app. Ketik nama bisnis Anda di search bar. Jika tidak ada daftar untuk bisnis Anda, akan ada pilihan di menu hasil pencarian untuk menambahkannya. Anda dapat melakukannya dengan menambahkan keterangan dan memilih "menambahkan."

Jika bisnis Anda telah ditambahkan ke Tempat Facebook, Anda dapat melewatkan langkah ini.

2. Pencarian untuk bisnis Anda di Facebook

Buka Facebook pada desktop Anda dan mencari bisnis Anda. Klik pada hasil Tempat.

3. Klaim tempat Anda

Di bawah gambar pada halaman Tempat ada hyperlink yang mengatakan, "Apakah ini perusahaan anda?" Jika ya, Anda dapat mengklik untuk memulai proses verifikasi.

4. Verifikasi listing Anda

Sebelum Facebook akan membiarkan Anda mengedit halaman, Anda akan diminta untuk baik alamat e-mail bisnis atau dokumen yang memiliki nama Anda dan nama bisnis 'di atasnya. Setelah pasokan baik, dapat memakan waktu selama satu minggu untuk Facebook untuk mengkonfirmasi permintaan Anda.

Pertanyaan penting

• Dapatkah saya menggabungkan tempat saya dengan Halaman kipas yang ada untuk bisnis saya?  Ya . Pergi ke Tempat Facebook Anda dan klik "Gabung dengan Page ada."

• Dapatkah saya meng-unmerge Page saya dari Place? Sebagai Desember, ya .

• Dapatkah saya mengiklankan Tempatkan saya cara yang sama saya mengiklankan Page saya?  Ya . Klik "Saya ingin mengiklankan sesuatu yang saya miliki di Facebook" dalam aliran pembuatan iklan dan memilih Tempat Anda dari menu drop-down.

• Dapatkah saya menargetkan iklan untuk orang-orang yang mengunjungi tempat saya? Belum.

Gambar kredit: Universitas Kentucky

Source : http://www.openforum.com/articles/how-to-claim-your-business-on-facebook-places